Content Development & Translation
Portfolio
Content Development & Translation
OQ Ammonia Plant Inauguration Media Campaign
Project Overview:
The OQ Ammonia Plant project, located in the Governorate of Dhofar, is of strategic importance for Oman’s industrial sector and economic diversification plans. This multimillion-dollar investment by OQ marks a milestone in their commitment to growth and innovation. The inauguration of the project presents a unique branding opportunity for OQ, positioning Oman as a prominent player in the global energy sector. The event welcomed esteemed attendees, including government officials, CEOs, ambassadors, and community representatives, with a total of 400 attendees.
Objectives:
- Celebrate the inauguration of the Ammonia Plant in conjunction with the 52nd national day celebrations.
- Establish OQ as the largest company in Oman and a significant contributor to the country’s GDP.
- Position OQ as a key player in the regional energy sector.
- Reintroduce OQ to the market with a refined brand strategy and outlook.
- Reflect OQ’s brand strategy in the event concept, both strategically and visually, while maintaining a cohesive verbal message.
Omantel
Strategic PR
Brief
Support Omantel in all its corporate communication and PR requirements since 2019.
Plan
TST assisted Omantel in developing its PR strategy, messaging, creating awareness, engaging with media, and raising omantel profile.
Results
Enhanced media presence and engagement with the local media community in addition to improved overall perception
Khazaen
Strategic PR
Brief
Support Khazaen Logistics City in all media activities and generate media awareness.
Plan
TST helped Khazaen in preparing a detailed communication plans including press releases, feature stories, media enquiries, and interviews. Adding to this, we support Khazaen in developing content for their social media platform aligning them with the company’s corporate key messages.
Results
Extensive media coverage for Khazaen both locally and regionally as well as online and news agencies.
Government Communication
Media Training
Brief
TST was asked to provide training on corporate messages delivery for Corporate Communication Directors and Managers representing all ministries and other government entities in Oman.
Plan
Tailored Arabic and English language media training in February 2020 on key messages delivery, answering media enquiries techniques, body language and crisis control.
